Sam Hendricks quoted in article How to set up successful book events,
Part 2: Thinking outside the bookstore
From libraries to NASCAR races, opportunities to sell books are everywhere.
On page 11 of the May 2009 edition of Steve Harrison's Book Marketing Update Sam is quoted on his experiences selling Fantasy Football Guidebook at Sports Bars.
"Sports bars. Sam Hendricks’ book is a perfect fit for
sports fans, so he’s done many signings of his Fantasy
Football Guidebook over a pint at sports bars. "
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